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Sell Your Home

Why Sell Your Home with The McDonald Group?

We realize there are many different agents you could list your home with… but why would you want to sell your home with The McDonald Group at Wilkinson and Associates ERA Powered? What sets us apart?

We take a team approach that marries a huge local web presence (that finds buyers) plus the 2nd largest NC real estate agency in Wilkinson and Associates, add to it our fantastic relocation partner through ERA, which landed the prime position in the MetLife 1300 employee relocation, along with dozens of others.

In short, we have or we find the Buyers!

Did You Find Us on Google?
Today, 90% of all home buyers start their search online and they often find one of our more than 12,000 indexed pages on Google. This is the new yard sign and we have over 10,000 on line signs! Read More…

Powerful Video, Professional Photos & Virtual Tours
Did you know that YouTube is the 2nd most popular search engine behind only Google?

The McDonald Group’s video channel at You Tube has one of the top spots for the search “Charlotte real estate”. Over 60,000 views for my Introduction to Charlotte Video (one of the most popular Charlotte videos on YouTube) – and thousands more on over 40 videos on my channel. Read More…

ERA Powered
Wilkinson and Associates is now ERA® powered! ERA is an international real estate firm, part of the Realogy group of real estate companies, giving us access to their international network and relocation departments in more than 20 countries. This is huge! Our relocation department brings hundreds of buyers to the state each year, and we are the lead broker in the MetLife relocation, and many other important moves!
Wilkinson and Associates is the 2nd largest real estate firm in North Carolina with over 600 agents and The McDonald Group is one of the top performing team at Wilkinson & Associates (top five agents from 2006 -2012). That is a lot of reach! Read More…

The Right Price
Of all the items in the marketing mix, price is always the most important. This is amplified by the Internet. Homes priced 5% too high, just won’t get shown, but what is 5% high, in a market like ours where home values are rising? Sometimes it is a tough call, but we lean your way!

Yet we know , many of the most urgent and qualified Buyers are disqualifying homes without an “in person” showing- more than ever before our online marketing mix of professional pictures, video, written and spoken comments, plus a market price bring out th showings, and ultimately the right buyer for your home.

How do we find fair market value? We conduct an in-depth Comparative Market Analysis (CMA) like many, but then we preview the competition (Sellers invited!) and then adjust for a variety of price factors (sqft, br/ba, yard size, master down, etc) to identify the market value. Read More…