Selling Your Home

Selling Your Charlotte Home–What Do you Look For in a Listing Real Estate Agent?

This is Our Objective, is it Yours?

To sell your Charlotte area home at the highest price, in the shortest time, with the least hassle.

In 2007, our Days on Market ranged from 2 to 75 days, less than ½ the market average, in 2007 times increased a bit from 14 days to 90 days, still roughly half the average provided by the MLS, at 98% of list, 2008 and 2009, more of the same, price has become the factor for Days on Market.

But you and throw all of that out, because 2009 was a game changing year.

2009 was the most challenging year so far as homes old, but not at prices my sellers or I were used to. Still, Homes did sell, but there are some new rules. Small issues have become more significant, premiums have all but gone away. I’ll tell you more in phone or face to face, but it is a different world out there selling than the on we had the last decade. You need to have an Agent who understands this, or your home won’t sell.

Simple to say, So, how do we do it? Since home buying now starts almost exclusively online, over 80% of home buyers begin their search online, how do we use technology to market your home?

The Right Price, The Right Presentation, And More Qualified Eyes On Your Home

The Right Price

In this strong buyers market, nothing is more important than price when it comes to selling your home. Yes there are other parts to the marketing mix, but packaging doesn’t change value and home buyers in 2009 are all about value. Homes priced too high aren’t shown as home buyers frequently disqualify them before they visit.

Presentation starts with pictures, virtual tours and or videos- the house simply Must look the best online for its price and type. Words matter as well as each house has a story to tell, and a buyer who is most likely to buy it.

More Qualified Eyes On Your Home- we use Traditional Sources, “Traditional Online” Resources, and the McDonald Team’s Powerful Web Presence

Traditional Real Estate Resources

Yard Sign, The Carolina MLS with Multiple Photos

Searchable/Rankable Virtual Tour

Largest Buyer Agency in Charlotte, over 800 Agents incentivized to Sell your listing

PLUS

Traditional Online Methods, these are frequently at the top of search results

Realtor.com, Trulia.com, Zillow

200 Local Websites IDX Listings

PLUS

Massive Online Presence
of TerryMcDonaldRealEstate.com “Properties”

TerryMcDonaldREalEstate.com traditional website and blog that logs an average of 60 new buyer sign ups per month, and another 1000 visitors per month

Charlotte Communities Video Channel on You Tube,  a major source of quality buyers

CharlotteCommunitiesOnline, a community/relo site that receives more than 4000 unique visits per month, over 500 indexed pages

Terry on Active Rain- the power behind this national website to generate local leads is significant.

Trulia Blog- always in the top 10 for traffic

CharlotteCommunites- Charlotte photo site, another top 10 traffic site

Social Media- @terrymcdonaldre on Twitter, new Facebook pages coming, Gather.com

Articles through out the blogosphere lead home buyers back to our sites

visit this page for more details on our marketing plan